Bounce Rate Demystified
Time and again my clients ask me about Bounce Rate. This made me think that there is still confusion about what is bounce rate and exit ratio. The three main questions that have come up are What is...
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Have you wondered how the bounce rare of your site compares to the others in the same industry? After I wrote the blog post about Bounce Rate I got several emails asking me if I had data or info on the...
View ArticleBounce Rate Survey needs your input
Have you wondered how the bounce rate of your site compares to the others in the same industry? After I wrote the blog post about Bounce Rate I got several emails asking me if I had data or info on the...
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Typical Bounce Rates: Survey Results
Bounce rate has become one of the most talked about web metrics, and a lot has been written about what this metrics means and how it should be interpreted and used. I also wrote about Bounce Rate in my...
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Search Pay Per Click Tip : A Simple Way to Increase Profit
Visitors go to search engines because they are looking for something. They enter their search query and want the search engine to provide relevant results. Marketers buy Paid Search listings because...
View ArticleThings I have been working on
There has been a lag in my blog posting lately, and it’s gone on longer than I like. Lately, things have been hectic at work leaving very little time for blogging. Any time left has been consumed the...
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All That Bounces Is Not Bad
If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics...
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Bounce Rate: All That Bounces is Not Bad – Part II
Most likely, you have all heard that high bounce rates are bad. Some people even believe that bounce rate affects your sites search engine rankings. Meaning higher bounce rate is bad for your organic...
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Three Paid Search Lessons Learned from Topeka Tourism Board
This morning I read a blog post titled “How Topeka Capitalized On Google’s April Fools’ Joke”. In my opinion the only company that capitalized on this was Google not Topeka Tourism Board. There were...
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4 Reason Why Your Bounce Rate Might Be Wrong
Bounce Rate is generally defined as single page visits. These are the visits that leave the site without going any further than the landing page. A very common approach to landing page analysis is to...
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